The Media Says It's So: Is It Really So?

The media often manufactures the importance of the news right in their own shops. They want you to think that the no so important is important, so pay attention!

I heard the other day one of the impressively famous TV personalities on “Good Morning America” affirm that the Sarah Palin effect on the John McCain campaign to become president was “stunning”, I immediately asked myself–according to who?

One thing I learned while in the news business is that the media often fabricates the importance of the news right in their own shops. And so if our TV news celebrities say something is stunning, stunning it is, period.

Is there any proof of this? What nerve to ask such a thing! The polls say so, the media says, as if that were the unvarnished truth. This is flimsy proof. The public can be rather fickle from day to day, don’t you think? I am that, I must confess.

Could there be another reason for the promotion of Palin? The news of the moment sells and Sarah Palin is the news of the moment. Maybe that is what the media wants you to think–-they think Sarah Palin is important, so pay attention!

When will reporters be given more time to provide the kind of well-researched report that an expert in the field would provide if that expert knew how to write for the reader?

It appears that the media, like some Americans, fall in love too quickly with the celebrity of the day.

When examined under the scientist's microscope, the chances of Sarah Palin becoming the next vice president of these United States are, realistically speaking, slim. Some experts even believe that this year is a Democratic Party year, and that the Republicans had their chance and messed up, and should be thrown out of office. Hear, hear!

This feeling among voters to throw the bums out occurs frequently in politics. And so all this noise about Sarah Palin may be just media hype to stoke up the importance of the not so important. Possibly, it might even be the generation of wishful thinking in the public.

Let's add some context to the news, please, and put on a pedestal only the deserving.

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