MTV Teams Up with Frito-Lay to Create a New Dating Show

Big news singles! MTV is teaming up with Frito-Lay to create a mini-dating show called “When Spicy Meets Sweet.“ This duet is one which will capitalize on the needs of both entities. How? Frito-lay will get to promote their new Doritos flavor “Spicy Sweet Chili” and MTV will get to pull in more young viewers. It's a win-win situation for both.

The premise of the show is based on the usual yin versus yang concept. Couples who are clearly polar opposite will be matched up to go on dates with each other. Of course, the date will either be a hilarious dud or a sizzling, lip-smacking event. The twist? Each couple will get a chance during their date to win a spot on a national commercial for the Doritos “Spicy Sweet Chili” snack food. This format is a winning one because viewers will love it! So who are they looking for?

The producers of the show are looking for “spicy” girls and “sweet” boys. What does this mean in simple language? They want sexy, sassy girls who aren't afraid to say what's on their mind to meet conservative, mild-mannered men. It's a twisted version of the popular dating show “Beauty and the Geek.“ Surely, MTV and Frito-lay are hoping that their show will get a similar response from the public. So how do you apply?

If you are a “spicy” girl or a “sweet” boy, you can enter to get onto this dating show here. You have to be at least 18-years-old and available for taping during the period of March 19 and March 31st. The competition is fast and furious, so you need to go to the site as soon as possible to upload your profile. Also, even if you don't get picked, it'll be another fun way to meet other young singles.

In conclusion, the coupling of MTV and Frito-Lay is marketing at its highest form. Normally, snack companies like Frito-lay just buy a time slot and advertise when a TV show airs with the hopes of people seeing their product and wanting to buy it. In this new format, however, it is allowing a new product to be burnt into the minds of the public before a show even hit's the airways and during it's viewing. This concept is marvelous and surely to be copied by others. So, keep your eyes open because if this is a success, Frito-lay competitors like Kellogg will jump on the bandwagon.