Yaxaira The Diet-Pepsi Crisis by Yaxaira, Mar 9, 2008 Comments(2)   Liked It: 5 This case study was developed to evaluate how the Public Relations department for Pepsi handled the syringe crisis of 1993. Diet-Pepsi was celebrating their 95th anniversary. Subscribe by RSS Subscribe by email: Web Newsflavor Popular Yaxaira Tags Analysis Diet-Pepsi public relations scare

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